MY PORTFOLIO
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Here, you'll find a collection of my work in marketing, graphic design, creative strategy, and Events. I’m dedicated to bringing innovative ideas to life and helping businesses connect with their audiences. Feel free to explore my portfolio and get in touch if you'd like to collaborate or learn more about my services and experience.
Golf Day Event
This remarkable full-day event was organized with the utmost professionalism, the result of five months of meticulous preparation. From selecting invitees to choosing the perfect location, curating the menu, planning the event flow, choosing the violinist, preparing and implementing the branding, and choosing the giveaways, vouchers, and awards, every detail was carefully executed. The event successfully brought together esteemed clients and business units for a memorable experience centered around collaboration, networking, and celebrating shared success.
UAE National Day Event
The 2024 UAE National Day was a tribute to the remarkable legacy of Sheikh Zayed and Sheikh Rashid. The event featured posters highlighting their lives, contributions, and visionary initiatives. Every detail, from the gifts and souvenirs to the traditional elements and food, was carefully curated to reflect the theme and celebrate the rich heritage of the UAE. This thoughtful preparation ensured a memorable and immersive experience for all attendees.
Branding
The Power of Strong Branding: The Success of "Ganti"
Background & Challenge:
Morganti a Facilities Management company faced challenges due to strong competition in the home maintenance market in the UAE. They needed a branding strategy that would enhance visibility and make their services more memorable.
Solution & Strategy:
To address this, I introduced "Ganti", a sub-brand derived from Morganti’s name for easy recall. The branding was reinforced with a strong tagline:
"Ganti – Your Professional Technical Expert", emphasizing reliability and punctuality.
Implementation:
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Designed a brand mascot to humanize the service.
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Applied branding across marketing collaterals (brochures, vehicles, social media, uniforms, etc.).
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Developed a targeted awareness campaign to introduce "Ganti" to existing and potential clients.
Results & Impact:
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25% increase in brand awareness within the first few months.
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Higher client acquisition due to enhanced brand visibility and trust.
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Strengthened brand positioning, leading to long-term recognition in the industry.
Social Media
In today’s digital age, social media is more than just a platform, it’s a powerful tool for storytelling, brand building, and audience engagement. It shapes perceptions, fosters connections, and drives business growth. A well-crafted social media strategy can enhance brand awareness, establish credibility, and create meaningful interactions with customers.
As a marketing and communication professional, I play a key role in shaping and executing impactful social media strategies. From developing engaging content and managing brand narratives to analyzing audience insights and optimizing campaigns, my work ensures that brands effectively communicate their message and achieve their business objectives.
By combining creativity, data-driven strategies, and compelling visuals, I help brands stand out, connect with their audience, and drive real engagement
Social Media Strategy And Implementation
As part of my approach to effective social media strategy, I developed and executed a video project for UAE National Day, designed to connect with the audience and showcase the values of the UAE. I worked on the UAE National Day video from start to finish, beginning with developing the strategy and concept, then filming the video, and handling the animation in After Effects. The video featured employees from different departments sharing their experiences and expressing their love for the UAE. I then published it on social media to engage our audience.
Engaging Social Media Concepts For Different Industries
Brand Guidelines
To ensure cohesive and impactful brand communication, I’ve developed detailed brand guidelines that outline the visual and messaging standards I follow. These guidelines are a reflection of my approach to creating consistent, professional, and engaging brand experiences across all touchpoints.